The story of the 2008 Presidential campaign and its use of technology is compelling – a billion dollars raised by the candidates, hundreds of millions of emails, hundreds of thousands of volunteers. It should be the triumph of American democracy but it isn’t.
I come from a country where voting is compulsory (about 98%) of the adult population vote – we can vote in person, before the election, via post and overseas at embassies. By and large the process takes anywhere from 2 to 10 minutes. That’s how the system should work – easy access to polling places, rules to protect voters from harassment, and truly independent and respected umpires to manage the process and disputes.
Yet, the US election, where voting is voluntary, people across the US waited anything in November 2008 from minutes to hours. People took chairs with them to wait in queues. Some were waiting in blazing heat and others in pouring rain. And the worst thing was people saw these waits as proof of a system that was working. It was seen as the sign of a healthy democracy, in fact it was declared the triumph of democracy. CNN breathlessly revealed that in some states people were waiting 2-3 hours to vote and that was fantastic! What hogwash!
The US electoral system is broken, unlike other democracies where the electoral process is managed by central independent agencies, the US state based system is rorted to ensure the process itself provides an advantage to one side or another.
The 2000 presidential election was proof to the world that a 21st century democracy has a 19th century voting system. Hanging chads, broken machines, inconsistence application of rules and the eventual intervention of state politicians and judges at every level, all highlighted the lack of investment in electoral infrastructure and in an electoral culture that is free and fairless.
It has been argued this has gotten worse over these past eight years – and this hollowing out of the election process is a slow moving cancer that will destroy confidence in government, and in time destroy international confidence in the US.
You can’t claim to be the democratic light of the world when the system is failing and where the only voters politicians are truly interested in are those that are tagged as swing voters or who the hard core base who refuse to withhold their vote.
Sure, the 2008 election showed some incredible uses of technology for political parties, but the real brilliance will be fixing a voting system that is broken.